X is testing a dedicated video tab in the lower function bar of its App
X is testing a dedicated video tab in the lower function bar of its App
Once upon a time, in the world of social media apps, a significant change was about to unravel. It was none other than X who was preparing to test a new feature designed to mark an evolutionary shift in how brands and marketers interact with their audience. Hi, this is me, Sairam Muralidharan. I am here to decode this exciting new progress for you. As a marketer and tech enthusiast, you can count on me to unfold the nuances of this major update, and how it may potentially revolutionize the way you approach digital marketing. You can learn more about my credentials and skills on LinkedIn
Introduction
In an attempt to expand its footprint in social media innovation, X is currently testing a dedicated video tab within the lower function bar of its app. By creating this dedicated space for videos, X is aiming to boost user engagement and offer a more streamlined platform for video content discovery and sharing.
Key Takeaways
- The new feature allows users to explore more video content without navigating out of the current interface.
- The video tab will feature popular trend videos, video playlists, and individualized recommendations based on user’s interests.
- This addition could potentially drive more site traffic and enhance user engagement.
Insights
The introduction of this feature could be seen as X’s response to the increasing demand for video content. As per a recent study by Cisco, video traffic will form 82% of all consumer internet traffic by 2022. This feature could potentially make X a key player in meeting this rising demand.
What does this mean for Brands/Businesses/Marketers & Tech People?
For marketers and businesses, this presents an opportunity to capitalize on the growing popularity of video content. Brands could potentially grow their customer base by posting engaging video content and reaching out to a wider audience base. Marketers could leverage this feature to ensure their brand has a stronger presence on the platform.
For tech people, this serves as an inspiration for innovation. It is a reminder that staying agile, and user-focused is critical in today’s fast-paced digital world. It also showcases X’s commitment to continuously evolve and stay technologically advanced in the competitive social media landscape.
As a marketer skilled in navigating the digital world, I, Sairam Muralidharan, can guide and help you leverage these changes to maximize your brand’s visibility. Feel free to connect with me on LinkedIn and let’s drive business growth together.
Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/
