Sairam Muralidharan
2 min readFeb 28, 2024

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Social Media Today Adds New Video Playback Quality Controls: Implications for Brands and Marketers

Social Media Today Adds New Video Playback Quality Controls: Implications for Brands and Marketers

Video Quality Control Image

Written by Sairam Muralidharan

Introduction

Imagine a scenario where you’re an enthusiastic marketer, striving diligently to chase your audience’s attention through fine-tuned video content. Suddenly, clarity turns into murkiness, and the crisp picture becomes a blur. Despite your painstaking effort, your brand’s message gets lost in the low-quality video playback. Can you prevent this nightmare? With Social Media Today’s newly introduced video playback quality controls, you definitely can.1

Key Takeaways

The new feature allows users to manually alter the video playback quality, offering a better viewing experience and giving marketers further control over how their content is consumed.1

Insights for Brands and Marketers

The adoption of this feature can significantly enhance user experience, reduce bounce rates and increase social media engagement for brands. Moreover, considering that video content is predicted to constitute 82% of web traffic by 20222, it’s critical that marketers take full advantage of these advancements.

How I can help

As a marketing and tech enthusiast myself, I, Sairam Muralidharan, understand the changing paradigms of digital marketing. With my expertise, I can help your brands seize these opportunities and ensure you’re utilising social media platforms effectively. Do not hesitate to connect with me on LinkedIn for any questions or if you’re interested in adopting such marketing strategies. Let’s revolutionize your brand’s social media experience together!

Sources:
Social Media Today
Cisco

Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/

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Sairam Muralidharan
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Digital marketer | obessed with Marketing and Tech!