Emerging WhatsApp Features Savvy Marketers Need to Know!

Emerging WhatsApp Features Savvy Marketers Need to Know!

In the constantly evolving realm of technology, there is a relentless push to innovate, challenge the status quo, and break the barriers. WhatsApp, one of the leading messaging platforms in the world, is certainly not an exception. In a recent development, WhatsApp has taken another impressive leap forward, adding custom stickers and new text formatting options in Android.

Key Takeaways

• WhatsApp’s new update allows users to create custom stickers, a feature that businesses and marketers could happily leverage.
• The new text formatting options, which include strikethrough, bold, and italics, provide another layer of versatility in how messages are crafted and presented.

Insights

The introduction of custom stickers allows for a more personalised communication between users. This could be a potential game-changer in the field of digital marketing. From an engagement standpoint, stickers can be a creative, fun, and intuitive way to foster connection with the end user.

The text formatting features, meanwhile, could play a crucial role in enhancing the visual presentation of information, thereby boosting its effectiveness. Bold and italics can help accentuate important details or denote emphasis, while strikethrough can be an effective tool for humor or to highlight rectified errors.

In the Lens of Brands, Businesses, and Marketers

Enhancements made by WhatsApp could spell significant opportunities for brands, businesses, and marketers. The custom stickers can act as a new medium for crafting brand stories, promotions, and updates in a rather unique and engaging manner. On the other hand, enhanced text formatting can improve the effectiveness and aesthetics of customer communication, further empowering businesses and marketers to deliver more engaging campaigns.

Role of Tech Enthusiasts

Tech enthusiasts, like Sairam Muralidharan, play pivotal roles in this space. With experience and passion alike, they can harness the power of these new attributes for brands or businesses. Sairam, a Marketing/Digital Marketing and Tech expert, can help leverage such platform enhancements with his marketing acumen and technological prowess. To view his work and credentials, please visit his linkedin profile.

These exciting enhancements in WhatsApp certainly mark a beginning of a new chapter for brand and customer engagement. Stay tuned for more!

Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/