Sairam Muralidharan
2 min readMar 21, 2024


TikTok’s Innovative Move: More Live Subscriber Perks — MASTER

TikTok Tests More Live Subscriber Perks to Incentivize Sign-ups

Once upon a time, when TikTok was just a fledgling in the vast world of social media, it banked on a unique approach to attract users. Fast forward to today, TikTok is stepping up its game in exciting ways. It is seemingly on the cusp of revolutionizing the digital marketing landscape yet again with its latest test to offer more live subscriber perks aimed at driving more sign-ups. I am Sairam Muralidharan, a marketing enthusiast with years of experience in the field, and I am pleased to delve into the heart of this significant move by TikTok.

TikTok's New Features

Key Takeaways from TikTok’s New Initiative

TikTok’s performance has been quite impressive, especially considering its surge in users watching live content, which increased by over 40% since 2019 according to Social Media Today. This large audience has led to TikTok stepping up its live events and interactive features, thereby keeping its users hooked.

Insights for Brands and Marketers

For brands, businesses, and marketers, these dynamic modifications open up a vast world of opportunities. It allows for more personalized and interactive marketing tactics, keeping the audience engaged and, in turn, boosts conversions. TikTok’s experiments with new subscriber perks may even pave the way for a new era of symbiotic relationships between brands and consumers in the digital world.

What Does This Mean for Tech Enthusiasts?

From the standpoint of tech enthusiasts, such a development is a goldmine. It not only signifies the continuous evolution of social media platforms but also underlines the changing dynamics that shape user interactions today. As platforms become more attuned to user behaviors, it means constant innovation and creative challenges for tech enthusiasts who work behind the scenes.

The Sairam Advantage for Brands and Tech People

As a seasoned marketing professional, I, Sairam Muralidharan, understand the pulse of such platform modifications and the opportunities they present. Whether you are a brand looking to leverage new features on TikTok or a tech person trying to understand the implications of such changes, I can lend my marketing acumen to help you navigate this landscape. You can connect with me on LinkedIn for an enriching exploration of digital marketing and tech trends.

Source: Social Media Today

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Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!