Tiktok introduces Background Cutout Feature — A Game Changer for Brands and Marketers

As I sat in my office with an almost empty cup of coffee, my phone beeped. Excitement gushed into my veins game as I saw this piece of news; TikTok was adding a new cutout feature that could change the background of clips. I, Sairam Muralidharan, am an ardent follower of new technological advancements and marketing trends. This augmentation aroused a profound curiosity in my digital marketing skill-set, and I knew I had to dive deeper.

Key Takeaways

Taking a page out of Snapchat and Instagram’s book, TikTok has added a new ‘cutout’ option in their editing suite. This feature allows users to change the background of any video after it has been shot. As reported by SocialMediaToday, it uses AI to separate the subject from the original background and superimpose it on a new one.

Insights

With 689 million monthly active users, TikTk’s engagement is immense. It’s also reported that 41% of TikTok users are aged between 16 and 24. The potential for brands to engage with a younger audience is significant.

Why this is Important for Brands, Businesses, and Marketers

The new cutout feature makes TikTok even more attractive for businesses. In comparison to expensive professional editing tools, this allows the production of high-quality promotional content at a fraction of the cost. Now engaging videos can be made within minutes, a significant factor considering that 85% of businesses use video as a marketing tool.

What’s in it for Tech People?

The cutout feature is a perfect demonstration of TikTok’s rapidly advancing tech capabilities. As a tech enthusiast, understanding how they utilize AI to carry out this feature is intriguing. It’s also a reminder of how important it is to stay updated with social media advancements.

Final Thoughts

The world is a massive sandbox, and TikTok’s new background cutout feature just added a brand-new set of toys. As an experienced marketer, I’d recommend brands to embark on this new journey, explore this tool, and harness its potential to reach the young, vibrant, and massive audience that is TikTok.

Feel free to connect with me, Sairam Muralidharan, on LinkedIn. I am keen on helping other brands, businesses, and marketers make sense of the emerging trends in digital marketing and technology, and how we can optimally use them for business growth.

Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/