Sairam Muralidharan
2 min readMar 19, 2024


TikTok is Taking Commerce Promotions to a Whole New Level

TikTok is Taking Commerce Promotions to a Whole New Level

By Sairam Muralidharan

TikTok new features

Imagine a world where your favorite social media platform becomes more than just an entertaining pastime. Imagine a world where TikTok, the platform known for viral video content, takes a leap forward to become a hub for brands and marketers, making it easier than ever to streamline commerce promotions within the app. This is no longer a figment of imagination, but a reality that could potentially transform the digital marketing landscape. Allow me, Sairam Muralidharan, to introduce you to these new features and help you understand their potential implications.

Key Takeaways:

  • TikTok is adding more options to simplify commerce in-app promotions
  • The update includes features for product catalogues, product links in bios, and promotional tools for posts
  • This move will level up the platform’s potential for marketers and businesses

Unleashing New Insights:

As per the update by Social Media Today, TikTok is stepping up its eCommerce game by introducing new elements that will bring brands, marketers, and tech enthusiasts closer to their target audiences. The grand rollout includes features like taggable products in post captions that directly link to product catalogues, and even product links in bios. This deeply integrated approach, which is a part of TikTok’s broader eCommerce push, signifies TikTok’s transition from being merely an entertainment platform to a valuable tool for businesses.

What Does It Mean for Brands, Marketers, and Tech Enthusiasts?

This recent move from TikTok presents a playground of opportunities for brands, marketers, and tech enthusiasts. With more simplified commerce promotions, brands have an easier option to list their products and run promotions. For digital marketers, these tools provide a whole new terrain in the landscape of social media marketing.

In this evolving world of digital marketing, it is critical to stay updated with the latest trends and insights. As someone deeply invested in this field, I, Sairam Muralidharan, can help wield these tools to propel your marketing performance to unprecedented heights. With my extensive skills in digital marketing, I am prepared to help businesses onboard the TikTok marketing revolution and make the most out of it. Check out my LinkedIn profile here.

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Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!