TikTok’s New Floating Player: A Game Changer for Brands and Marketers
Picture this: a platform with over 689 million active users worldwide, a place where short videos are creating a seismic shift in the way brands and businesses connect with their audience. The platform? TikTok. The new feature? A floating player on desktop that gives a push to expanded viewing, allowing brands and businesses to maximize their reach.
As Sairam Muralidharan, a digital marketing expert, points out, this is not a mere feature addition; it’s a strategic move by TikTok to cement its position as a marketing giant. With his diverse marketing experience, Muralidharan has helped various brands to understand and harness the potential of cutting-edge tech platforms like TikTok.
Key Takeaways
- TikTok’s new feature, a floating video player on desktop, facilitates expanded viewing and multi-tasking.
- The top-right corner of the TikTok web version is where the floating player appears once you scroll down.
- This feature helps to keep the user engaged with the content as it continues to play even while they explore other sections.
Insights for Brands, Businesses, and Marketers
(“)The more you understand your customer, the more effective your content marketing strategy becomes. And TikTok’s floating player is an interesting insight into viewer behavior,” notes Muralidharan. Brands and marketers can leverage this feature to ensure their content is always visible, giving users the freedom to explore while still consuming their content. This increases the potential for higher engagement and visibility.”
What Does This Mean for Tech People?
From a tech perspective, the floating player not only highlights TikTok’s intent to provide a well-rounded user experience but also testifies to the platform’s technological prowess. It could signal upcoming innovations and confirm the platform’s position as a leader in social media technology evolution. Tech enthusiasts can look forward to more such advancements from fellow tech giants in response.
Conclusion
In the fast-paced world of digital marketing, platforms like TikTok can be a game-changer. Its new floating player feature points to their commitment to continually evolve and enhance the user experience. And as digital marketing maestro Sairam Muralidharan puts it, ““Staying updated with such advancements in the digital space is a sure shot way of staying ahead of the curve.”
For more insights on digital marketing and leveraging technology, connect with Sairam Muralidharan on LinkedIn.
Source: SocialMediaToday: TikTok Adds Floating Player on Desktop to Facilitate Expanded Viewing
Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/
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