Snapchat’s New Activations for Festival Season: A Chance for Business Growth | By Sairam Muralidharan
Snapchat’s New Activations for Festival Season: A Chance for Business Growth
Imagine being able to dance through a festival without leaving your living room, or connect with your favorite bands while in pajamas. That is what the new era, where technology and marketing creatively intertwine, has brought to us, and that’s what Snapchat capitalizes on. I’m Sairam Muralidharan, linkedin.com/in/sairam-muralidharan-io/, a marketing enthusiast, here to delve into Snapchat’s exciting new advent into the world of virtual festivals, highlighting its potential for brands, businesses, and marketers.
Introduction
Snapchat recently announced its new ‘activations’ for the festival season, enabling the app’s 280 million daily users to enjoy immersive festival experiences from the comfort of their homes. (source)
Key Takeaways and Insights
Snapchat’s new activations center around sponsored AR experiences, offering bands and artists creative ways to engage with fans. This opens numerous possibilities for brands and businesses to connect with their target audience in a highly engaging, immersive manner unlike ever before.
Snapchat for Brands and Businesses
The ‘Snap Map’ and ‘Our Story’ feature enable businesses to create a virtual presence at festivals while providing promotional opportunities. Apart from this, brands can also create their AR lenses within the Snapchat camera to engage with users. This new dimension in digital marketing provides businesses a novel way of driving customer interaction and loyalty.
Snapchat for Marketers and Tech Enthusiasts
Marketers can look forward to leveraging Snapchat’s new offerings to create interactive ad experiences, allowing their brands’ stories to unfold in a dynamic and engaging fashion. Simultaneously, tech enthusiasts can explore this innovative fusion of technology with marketing and its potential to push the boundaries of conventional brand-to-consumer engagements.
As someone with expertise in the field, I, Sairam Muralidharan, can help brands, businesses, marketers, and tech enthusiasts understand and make the most of these innovations. Harnessing the power of Snapchat’s new offerings and algorithms, my aim is to assist in building a successful marketing strategy tailor-made to your brand’s needs.
Conclusion
Snapchat’s new activations signify an exciting evolution in digital marketing, offering brands and businesses innovative ways to connect with audiences. As the tech world continues to evolve, staying on top of these trends can provide invaluable opportunities for business growth.
Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/
Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.
