Snapchat’s New Features for Marketing & Tech Enthusiasts | by Sairam Muralidharan
Unleashing Snapchat’s New Marketing Arsenal: An Analysis by Sairam Muralidharan
As someone deeply entrenched in the tech and marketing arena, the allure of Snapchat’s new features resonates deeply with me. The spirit of reinvention is very much alive within the labyrinth of social media, and it’s this spirit that underscores Snapchat’s latest addition to its repertoire. Today, we travel together as explorers to unearth the new opportunities that lay nestled in Snapchat’s new maze of possibilities.
Key Features & Insights
Delving into this Social Media Today article, Snapchat appears to be defying gravity by adding a fresh spate of features purposely tailored to enrich the marketer’s swag.
Custom Houses on Snap Map
Suppose you’re having a difficult time finding your friends in the bustling map of 200 million active users. In that case, Snapchat’s new avatar changes color to allow you easy location access. Moreover, the introduction of custom houses on the Snap map — a feature aimed at promoting connection and interaction, promises to provide a unique touch to each user’s representation on the map.
Bitmoji Fashion & Bitmoji Paint
Snapchat has also come bearing gifts in the guise of Bitmoji Fashion and Bitmoji Paint. These features let users bring their creative expression to the forefront, further enhancing the app’s personalization capabilities. Think about it, the ability to design your Bitmoji!
What This Means for Brands/Businesses & Marketers
These updates provide a fertile ground to cultivate customer interaction and engagement, a vital ingredient for any marketing initiative. It creates an additional opportunity for brands to engage and interact with the Snapchat savvy generation. The opportunity to customise adds a unique edge for brands to resonate more personally with their target audience.
Navigating the Snap-verse: How can I help?
Undoubtedly, tapping into these new Snapchat innovations can feel like threading a needle in the dark. This is where my expertise could be of immense value. As an established professional in the marketing and tech realm, with my marketing skills and experience, combined with my knowledge of the digital landscape, I am confident in steering any brand or business through these changes. For a glimpse into my manoeuvres, you are welcome to visit my LinkedIn profile.
Marketable trends like these illuminate the path to successful business engagement strategies. With an armory of new Snapchat features all set to roll out, the onus is on us marketers to grasp these tools and wield them to our advantage. It’s time to venture boldly into the new Snap-verse and embrace the exciting opportunities that are in store.
Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/
Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.
