Sairam Muralidharan
2 min readMay 20, 2024

LinkedIn Update: Reply to Specific DMs on Mobile — A Game Changer for Brands and Marketers

LinkedIn Update: Reply to Specific DMs on Mobile — A Game Changer for Brands and Marketers

By: Sairam Muralidharan

LinkedIn update

One day, like any other day, I was checking my LinkedIn inbox on my smartphone, responding to connections. Suddenly, I noticed how easy it had become to interact with different messages, especially when the conversations span over a spread of topics. I was able to directly reply to specific texts. “Is this new?” I thought. Well, indeed it was, LinkedIn had rolled out a new feature for mobile that allowed users to reply to specific messages in their Direct Messages (DMs). A seemingly minor update, but with profound implications for brands, businesses, and marketers.

Imagine being able to engage with prospects and clients even faster and more efficiently! This observation ignited a spark, an urge to delve more into this update and extract key takeaways as well as insights for all of us in the industry.

Key Takeaways

With the new feature, one can hold and swipe right on a particular message to reply to it specifically, keeping the conversation organized and straightforward. If you’ve used WhatsApp or Instagram, you’ll find it familiar as the functionality is quite similar. This simplification of the conversation flow can play a significant role in business conversations where precision and promptness are requirements.

Insights

A more organized conversation flow means fewer misunderstandings and faster decision making. Thus, this could be considered a potential game-changer for brands and marketers, streamlining direct communications with their leads and customers. This enhanced DM feature could eventually lead to higher conversions and better customer relations.

My Perspective: Sairam Muralidharan

Why am I excited about this? As an experienced professional in Marketing/Digital Marketing and Tech, I understand the importance of effective and efficient communication in driving business engagements positively. With my robust strategic skills and technological knowledge, I look forward to utilizing this new feature to help businesses engage their audience more efficiently.

Intrigued? Feel free to get in touch with me on LinkedIn. Let’s explore how we can help your brand excel in this digital marketing spectrum.

References:

For more information, please refer to the original article on Social Media Today.

Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/

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