LinkedIn Experiments with Puzzle Games: A Hidden Jewel in Social Media Marketing
Once upon a time in a digital world, social networking was simple. It was a place to connect, share and learn. But gradually, it has evolved into a complex machinery, becoming an integral part of our personal and professional lives. Through a mix of creativity and technology, social networking giants have managed to keep us intrigued. LinkedIn is one such platform that continues to surprise businesses and tech enthusiasts with cutting-edge features and innovative experiments. One of the recent developments that caught my attention is LinkedIn’s experimentation with puzzle games in their activity feed. As always, I, Sairam Muralidharan, a professional marketer, is excited to delve deeper into these developments to shed light on how it can significantly benefit brands, businesses, and tech people. You can find more about me here.
Key Takeaways
- LinkedIn’s experiment with puzzle games is an innovative move that adds a layer of engagement to the platform. It not only increases the time spent by users on the platform but also influences their perception of the brand.
- Puzzle games on LinkedIn can potentially serve as an effective brand promotion tool for businesses, opening up a new array of possibilities for creative marketing campaigns.
- For tech enthusiasts, this feature not only provides an entertainment quotient but also sets a precedent for what might become a future social media trend.
Relevance for Brands, Businesses, and Marketers
From developing brand-specific puzzles to incorporating product-based quizzes, this feature offers vast creative freedom for businesses to engage with their audience. Not only does it capture user interest, but it also provides an avenue to subtly promote products and services.
Insights for Tech Enthusiasts
This move from LinkedIn highlights the current trend in social media platforms leveraging gamification techniques to increase user engagement. This can also open discussions around the gamification of other aspects of the platform for user interaction and promoting networking.
To go further on how LinkedIn’s puzzle experiment and its implications in the social media landscape can benefit your business, feel free to connect with me .
Reference
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