Sairam Muralidharan
2 min readMar 19, 2024


Instagram’s New Test: Longer Reels and Enhanced Engagement by Sairam Muralidharan

Understanding Instagram’s Experimental Longer Reels: A New Horizon for Brands and Marketers

Once upon a time, Instagram introduced a revolutionary feature. A feature that had the potential to change the way brands, businesses, and marketers could engage with their audience. This feature isn’t a fairy tale, though, but rather an exciting reality: Instagram Reels. As we sit on the cusp of another major shift, the introduction of longer reels, it’s a great chance to dive into its implications and evaluate its potential. Embracing this change and adapting your marketing strategy could be the key to unlock phenomenal engagement. A tech enthusiast and digital marketing expert, Sairam Muralidharan, brings you an in-depth introduction to the topic.

Instagram's new feature

Key Takeaways

  • Instagram’s move to test longer reels signifies its plan to compete against other video-sharing platforms like YouTube and TikTok.
  • Extended video length can provide leverage for brand storytelling and richer audience engagement.
  • Seizing this opportunity could make a dramatic difference in a brand’s promotional tactics and ultimately their growth in the digital space.


Instagram’s increased time limit for Reels is a wise move in the right direction when it comes to creating content that resonates and sparks meaningful engagement(source). This added flexibility in terms of time can afford marketers the breathing space needed to creatively express their messages and allure the desired audience.

The Implication for Brands, Businesses, Marketers and Tech People

Instagram’s testing of longer reels establishes a constructive environment for brands, businesses, marketers, and tech people to explore deeper storytelling potentials. As a professional in the digital marketing landscape, I, Sairam Muralidharan, am confident in the fact that the introduction of longer reels will open new doors for creative minds to experiment with content strategies, narratives, and user engagement techniques.

How Do I Intend to Assist You?

I, Sairam Muralidharan, bring my profound understanding of marketing and technical expertise to guide brands, businesses, marketers, and tech people to navigate this transformative period effectively. Together, we will develop strategies to maximize this innovative feature’s potential, ensuring that your digital marketing journey remains not just about surviving, but thriving.

Additional Resources

Instagram’s Testing Longer Reels to Maximize Engagement: Social Media Today

Let’s connect on LinkedIn:

Join MarTech community here: for Exclusive updates.



Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!