Sairam Muralidharan
2 min readNov 23, 2023


Instagram Now Enables Users to Download Publicly Posted Reels Clips

Instagram’s Milestone: Users Can Now Download Publicly Posted Reels Clips

In an advanced digital era where everyone cherishes sharing and indulging in bite-sized videos, Instagram has launched a major update, enabling all users to download publicly posted reels clips. In this blog, we dive into this development and explore insight regarding the feature, it’s implications for marketers, brands, and content creators, followed by a conclusive wrap-up.

Key Takeaways

  • Instagram has enabled all users globally to download publicly posted reels clips.
  • This feature encourages users to share instantly appealing reel clips across other platforms, further fueling their viral spiral.
  • This update aligns with Instagram’s plans of making reel sharing more interactive and user-friendly.


Before the update, Instagram users had several creative constraints. They were unable to download the reel clips they loved and had to remain content with simply viewing them on Instagram. The new feature aims to give users more control over their viewing experience.

Once a user downloads a publicly posted reel clip, a watermark of the original creator’s username will be attached to it. This ensures acknowledgment of the original creator, providing the due credit they deserve.

What is it For Marketers, Brands and Content Creators?

This update offers prolific benefits to marketers, brands, and content creators. It enhances the reach, visibility, and acknowledgment of their content. The feature allows a greater distribution of their reels on other platforms, leading to an increase in the number of impressions and engagements.

This is a big step towards promoting user-generated content (UGC), which is a powerful tool for brands and marketers. They can encourage their followers to download, share, and contribute to their hashtag challenges or marketing campaigns, thus magnifying their reach and impact.


  • This update aligns with Instagram’s vision of fostering greater user interaction and sharing.
  • Instagram’s attribution watermark on the downloaded reels ensures rightful credit to content creators.
  • Marketers, brands, and content creators can leverage this feature for user-generated content (UGC), thereby expanding their reach and enhancing their digital footprint.

Stay tuned for more Instagram updates and how they can shape your digital marketing strategies. Don’t forget to follow us for more insights into the ever-evolving social media landscape.

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Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!