Expanded Instagram Hashtag Search: Broadening Horizons for Brands
Expanded Instagram Hashtag Search: Broadening Horizons for Brands
Image Source: Suigngl, Imgur
Picture this: You’re sipping your coffee on a Sunday morning, scrolling through your Instagram feed filled with photos of towering skyscrapers, heartwarming family gatherings, and aesthetic landscapes. Suddenly, you find yourself on a journey of exploring new content that piques your interest, all thanks to the hashtags incorporated in the posts. Yes, that’s the power of Instagram hashtags!
Key Updates and their Effectiveness
According to a news report on Social Media Today, Instagram recently unveiled an update to its hashtag search feature. It displays content under separate tabs: “Top”, “Recent”, and “People”, enhancing its effectiveness for brands, businesses, marketers, and tech people alike. This expanded search not only broadens the content discovery sphere but also promises an enriched user experience.
Insights from the Update
With this update, users can delve deeper into a topic or trend with precision. Businesses, brands, and digital marketers can leverage this feature to their advantage, gaining a wider exposure for their products or services. It can aid in SEO optimization, targeting the right audience at the right time, thereby bridging the gap between the customer and the brand.
Impact for Brands, Businesses and Marketers
This feature acts as a blessing for brands and businesses. The “Top” tab focuses on posts that have been interacted with the most. This gives an excellent opportunity for posts to become viral, leading to wider reach. Meanwhile, the “Recent” tab showcases the latest posts, increasing the chances of brands’ timely content getting noticed and garnering more engagement.
About Sairam Muralidharan
As a passionate professional in marketing and tech, I, Sairam Muralidharan, can play a vital role in your digital marketing strategy. With my expertise, I can guide brands, businesses, marketers, and tech enthusiasts to capitalize on these kind of updates and maximize the potential for your brand’s online presence. Connect with me today to explore the exciting world of digital marketing and tech.
Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/
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