Sairam Muralidharan
2 min readMar 13, 2024


Instagram’s New Feature for Brands and Businesses

Instagram’s New Feature: The Edge for Brands, Businesses, and Marketers

Instagram's DM Feature

As most of you may know, my name is Sairam Muralidharan, and my passion lies heavily in staying at the forefront of marketing and technology. From time to time, significant advancements make their way across my desk that compels me to share with you all. Case in point, the latest development from the platform which has become the playground for brands and marketers all over: Instagram. The favorite photo-sharing application is apparently experimenting with a feature to attach files in Direct Messages (DMs). A decision that, if goes live, will significantly affect the way brands, businesses, and tech-savvy marketers operate.

Key Takeaways from Instagram’s New Feature

According to an article published on Social Media Today, Instagram is testing a feature that will allow users to attach files directly in DMs. This will be a game-changer, especially for brands and businesses that want to send brochures, invoices, or information sheets directly through Instagram.

What does Instagram’s New Feature mean for Brands, Businesses and Marketers?

The implications are vast. For one, this feature will save time because you won’t have to redirect users to an external site to download files. Second, this will streamline workflows as you can send brand-specific content directly inside the app. Lastly, if applied correctly, the feature can act as a unique tool for innovative marketers, opening up more opportunities to provide direct ad content to potential customers.

Why Tech-Savvy People Should be Excited

Tech enthusiasts who are interested in digital marketing and brand management should also be excited. This new feature brings with it an added layer of functionality to Instagram’s Direct Message system, making it a more comprehensive tool for communication. With fewer hurdles to overcome in getting your message across, tech-savvy individuals can leverage this feature to enhance their brand’s online presence.

If you’re a brand or business struggling to make the most out of Instagram’s new feature, or simply want to capitalize on your existing online presence, feel free to reach out to me on LinkedIn. With years of experience in the digital marketing landscape, I can help you harness the full power of Instagram for your brand.

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Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!