Understanding Instagram’s Shift Towards SENDS

Insights into Instagram’s SENDS: A Key Focus for Brands and Marketers

By Sairam Muralidharan

Walking down a busy street in any city around the globe, one is more likely to spot someone completely engrossed in their smartphone than not. Among the endless sea of digital attractions claiming their attention, Instagram holds a prominent position, gripping millions of users daily with its visually compelling content. With the platform continuous evolution, it is now emphasizing on a feature called ‘SENDS’. And that’s where I, Sairam Muralidharan, step in.

As a professional in the marketing and tech industry, my aim is to decrypt these ever-changing dynamics of social media for businesses and fellow marketers. Connect with me on LinkedIn for further discussions on digital marketing strategies and to remain updated about shifts in technology.

Key Takeaways

The recent announcement by Instagram reiterated that ‘SENDS’ or private sharing is now one of their prime focuses. This move came after an internal data review by parent company Facebook which revealed that around 85% of the content shared on Instagram is through direct messages.(source)

What This Means for Brands, Businesses, and Marketers

The increased focus on ‘SENDS’ heralds a shift in user behaviour on Instagram. Brands and marketers may have to pivot their strategies to better leverage this trend. As users move towards sharing personalised multimodal content in messages rather than making public posts, advertisers need to rethink how they can reach potential customers.

Also, considering the span of rich information that such shares can provide for the creation of user insights, businesses need to channelize this data for ad targeting and retargeting for the breadth and intensity of their advertisement campaigns.

Future Predictions

As Instagram puts more emphasis on ‘SENDS,’ brands and marketers will likely see increased opportunity for personalization and direct engagement with consumers. While it might present measurement challenges, with the right strategies, businesses and marketers can substantially amp up their game in this social networking space. Understanding these trends is the first step to effectively adapting your social media strategies in 2022 and beyond.

In conclusion, Instagram’s ‘SENDS’ feature can greatly assist in understanding user behaviors. Brands, businesses, and marketers should leverage these insights to create more personalized, real-time engagement strategies that cater to their audiences’ preferences.

Let’s connect on LinkedIn: https://www.linkedin.com/in/sairam-muralidharan-io/

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