Sairam Muralidharan
2 min readFeb 15, 2024


Instagram’s New Update: A Boon for Brands, Businesses, and Marketers — Insights by Sairam Muralidharan

Delving into Instagram’s Latest Update: Insights and Implications

Instagram — a world where perfect filters blend with engaging stories, where businesses bloom and communities thrive. It’s a realm I, Sairam Muralidharan, love to navigate. The recent update of Instagram affects everyone — marketers, brands, businesses, and tech aficionados. Let’s unwrap this package and reveal a fresh perspective of what Instagram has in store.

Instagram update

Essentials about the New Update

The newest offering from Instagram, as announced in Social Media Today, is a ‘People You Follow’ filter for Direct Messages. This feature segregates your primary Direct Messages (DMs) from those of the accounts you are following, thereby streamlining your inbox.

Key Takeaways

  • The new filter simplifies the messaging process and management.
  • It will provide better communication channels for marketers and businesses.
  • It could help in identifying potential leads and engaging with ongoing customers more efficiently.

Why Brands/Businesses/Marketers & Tech People Should Care

Significant developments such as these should not be taken lightly. Tech enthusiasts stay on top of these updates to keep their skills sharp and businesses relevant. For marketers and businesses too, the implications are massive. By adding another layer to the messaging system, Instagram has opened new corridors for brands to engage with their followers.

How I Can Aid You in Navigating this Update

As a digital marketing strategist and tech enthusiast, I’ve always found joy in unraveling the possibilities that social media updates can bring to the table. Whether it’s figuring out how to use this new filter to better manage your customer interactions or strategizing about using the ‘People You Follow’ feature to boost your brand’s engagement, my outlook can provide invaluable insights. Connect with me on LinkedIn to discuss further or to discover more about these dynamic platforms.

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Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!