Sairam Muralidharan
2 min readMar 1, 2024


Instagram Ups the Ante on Online Safety for Brands, Businesses, and Marketers

Instagram’s New Safety Alerts: A Safer Haven for Brands, Businesses, and Marketers

Once upon a time, Instagram was just an app where people shared quirky snapshots of their every day life. The picture-perfect platform has since grown into a bustling marketplace where brands and businesses continuously strive to connect with consumers. As the stakes have risen, so too have the risks. Enter Sairam Muralidharan, a seasoned marketing guru and tech savant, and Instagram’s new in-stream safety alerts.

The New Wave of Online Safety in Instagram

Instagram has introduced new in-stream safety alerts aimed at enhancing online safety. The new feature increases the awareness of scams and counterfeit behavior as part of their effort to build a safer online environment for brands and businesses.

Key Insights and Takeaways

  • The new in-stream safety alerts help marketers, like myself, to avoid falling victim to impersonations or scams while performing business or marketing activities.
  • Misinformation and misleading content can damage a brand’s reputation, and they can now be avoided with the help of Instagram’s new feature.
  • This update prioritizes the safety of transactions, making Instagram a more secure platform for online businesses.

Why This Feature is Vital for Brands, Businesses, and Tech People

Brands and businesses rely heavily on social media platforms like Instagram to engage with their consumers. Ensuring these engagements are secure boosts not only the confidence of the businesses but also that of the consumers. Security is paramount in digital marketing and the tech world, and this is where my expertise can help.

With my marketing skills and technical know-how, I can help brands and businesses leverage these new updates and ensure their digital marketing efforts pay off. Connect with me on LinkedIn to see how I can help your business navigate these new waters safely and successfully.

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Sairam Muralidharan

Digital marketer | obessed with Marketing and Tech!